Alfa Romeo Turns 115
A New Logo, A Nod to the Past, and a Look to the Future
Alfa Romeo is celebrating its 115th anniversary with a fresh commemorative logo that elegantly bridges its storied past and dynamic future. Unveiled ahead of the official June 24 milestone, the design is a sleek fusion of heritage and innovation.
A Logo That Speaks Volumes
The new emblem prominently features the number '115' in a bold, forced perspective, symbolizing perpetual motion and the brand's relentless drive for innovation. The '5' is artistically embraced by the iconic Biscione, the Visconti serpent-dragon. The contrast of deep black or white numerals against Alfa's signature red underscores the brand's core values: passion, sportiness, and Italian elegance.
Timed with Historic Triumphs The choice of unveiling the logo on June 24 is no coincidence. It commemorates two pivotal events in Alfa Romeo's racing legacy: Tazio Nuvolari's victory in the 1930 Mille Miglia driving the Alfa Romeo 6C 1750 Gran Sport, and the debut of the Quadrifoglio. The four-leaf clover emblem on Ugo Sivocci's RL TF at the 1923 Targa Florio.
A Year of Celebrations
The 115th anniversary coincides with several other significant milestones:
100 years since the Alfa Romeo GP Tipo P2 won the first World Automobile Championship.
75 years since the debut of the Alfa Romeo 1900, the brand's first mass-produced car.
The 50th anniversary of the Alfa 75, the last model built on the Alfetta platform.
What’s Next? While Alfa Romeo has yet to announce specific events or special edition models for the anniversary, the new logo sets the stage for a series of celebrations that honor the brand's rich history and its forward-looking vision.
Celebrating Automotive Legacies
Alfa Romeo’s bold new logo and anniversary celebrations are the latest in a long line of iconic automotive brands marking their milestones with distinctive branding.
Porsche – 75 Years of Engineering Excellence
To celebrate its 75th anniversary, Porsche unveiled a modernized crest that retains its iconic elements while incorporating contemporary design touches. The updated logo features a brushed precious metal finish, a three-dimensional honeycomb structure, and a refreshed crest animal, all contributing to a more refined and state-of-the-art appearance. This evolution reflects Porsche's commitment to honoring its heritage while embracing innovation.
Ferrari – 75 Years of Performance
Marking 75 years, Ferrari unveiled a special logo combining the number '75' with its prancing horse emblem, celebrating its legacy of performance and design excellence.
Lamborghini – 50 Years of Supercar Spirit
Celebrating its 50th anniversary, Lamborghini released a commemorative logo and organized a grand tour through Italy, paying homage to its Italian roots and supercar heritage.
American Icons: Ford and Chevrolet
Ford celebrated its centennial in 2003 with a minimalist '100' logo, featuring the iconic Ford Motor Company script.
Chevrolet marked its 100th anniversary in 2011 by celebrating the evolution of its bowtie logo and releasing special edition vehicles, like the Centennial Edition Corvette.
Japanese Precision: Toyota and Honda
Toyota’s 50th anniversary in 1989 introduced the iconic global logo of three overlapping ovals symbolizing unity and innovation. It’s also said that you can find every letter of Toyota in the shapes.
Honda has celebrated various milestones, including the CRF450R 50th Anniversary Edition in 2023, with retro-inspired graphics.
French Flair: Peugeot and Renault
Peugeot’s 200th anniversary in 2010 brought a refreshed lion logo, part of its 'Motion & Emotion' campaign.
From Alfa Romeo to Lamborghini, these anniversary branding efforts showcase how automotive icons honor their rich histories while steering confidently into the future. Whether through logo redesigns or grand celebratory events, these brands know how to make a statement that resonates with enthusiasts worldwide.
We know! There must be dozens more. Do you have any favorite automotive anniversary memories? Please share in the comments.